How to Improve Website Speed for SEO: Step-by-Step Technical SEO Tips to Boost Rankings
Why Does Website Speed Matter and How Can You Improve It?
How to improve website speed for SEO is one of the most common questions that website owners ask. Imagine your site is a highway 🚗: if traffic moves smoothly, people reach their destination fast and happily. But if there’s congestion or obstacles, visitors get frustrated and leave. In SEO terms, slow websites hurt your rankings, increase bounce rates, and reduce conversions. Did you know that 53% of mobile users abandon a site if it takes longer than 3 seconds to load? That’s more than half your potential audience gone before they even see your content! 📉
So, why does speed weigh so much? Google and other search engines reward websites that load quickly because user experience is their top priority. When you master technical SEO tips focused on speed, your website becomes the fast highway that search engines want to send traffic down.
What Are the Key Technical SEO Tips to Boost Website Speed?
Here’s a step-by-step list packed with practical technical SEO tips 💡 to improve site speed that anyone from an online store owner to a blogger can apply today:
- ⚡ Optimize images: Large images slow down your pages. Use modern formats like WebP and compress images without losing quality.
- 🗂️ Enable browser caching: This stores website resources on visitors’ devices, speeding up repeat visits.
- ⚙️ Minify and combine CSS, JavaScript, and HTML files: Reducing the size and number of these files cuts down load times.
- 🌐 Use a Content Delivery Network (CDN): By serving content from the server nearest to your visitor, loading speed improves dramatically.
- 🚪 Reduce server response time: Slow servers delay everything. Choose reliable hosting and optimize your backend.
- ♻️ Implement lazy loading: Load images and videos only when they come into the visitor’s viewport, not all at once.
- 🔎 Eliminate render-blocking resources: JavaScript and CSS that block the page from loading should be deferred or async-loaded.
Lets break down some examples to make this clearer. Picture a clothing store with thousands of high-resolution images. Without image optimization, shoppers wait 10 seconds for pages to load and bounce away. But after applying image compression and lazy loading, the load times drop to just 2 seconds, and sales increase by 30%. This is not exaggeration but a documented effect of improving page speed.
Or imagine a travel blog powered by cheap shared hosting with slow server response times. Switch to a faster hosting provider and integrate a CDN, and your Google PageSpeed Insights score may jump from 45 to 90, directly boosting organic traffic as your posts appear higher in search results.
How Fast is Fast Enough?
Google recommends pages load in under 2 seconds. Here’s a quick benchmark according to data from Google and other SEO platforms:
Page Load Time (seconds) | Average Bounce Rate (%) | Conversion Rate (%) |
---|---|---|
1.0 | 20 | 4.8 |
1.5 | 25 | 4.0 |
2.0 | 38 | 3.2 |
3.0 | 53 | 2.1 |
4.0 | 64 | 1.8 |
5.0 | 75 | 1.4 |
6.0+ | 90 | 0.5 |
Notice how bounce rates skyrocket when your site takes longer than 3 seconds to load. Think of your website like a restaurant: if diners wait too long for their food, they leave hungry and unhappy. In the digital world, every extra second of load time equals money lost and visibility dropped.
Who Benefits the Most from These Technical SEO Tips?
Small business owners, bloggers, e-commerce platforms, agency managers—anyone running a website can relate to the struggle of slow loading times ruining user experience and hurting their SEO performance. For example, an online boutique reported a 40% sales uplift after applying just three of these technical SEO tips: image optimization, CDN use, and lazy loading. This proves that speed isn’t just a buzzword, it’s a revenue driver.
Another case comes from a local news website struggling with crawl errors due to heavy scripts and long load times. After following the website SEO audit checklist emphasizing fixes around speed and rendering, their organic traffic surged by 25% in a month. This illustrates that speed improvements also facilitate better fixing crawl errors in Google Search Console and improve improving website indexing.
When Should You Prioritize Website Speed Improvements?
If you notice any of the following, its time to act now:
- 📉 High bounce rates (>50%) on pages
- 🐢 Low Google PageSpeed Insights or Lighthouse scores
- 🔍 Delayed crawling and indexing (observable in Google Search Console)
- 🛒 Poor conversion rates that don’t match your traffic volume
- 💬 User complaints about site slowness or error messages
- 📱 Non-optimized mobile experiences, causing slow loading
- 🌍 Heavy global traffic affected by long server response times
Think of these signs as the “check engine” light on your website’s dashboard. Ignoring them can be costly, but addressing them with technical SEO tips will fuel your site toward better rankings and happier visitors.
Where Do Website Speed Problems Usually Originate?
Website speed issues often hide in surprising places. Here are the most common culprits:
- 🎨 Unoptimized images and media files
- 📜 Bloated CSS and JavaScript files
- 🏠 Slow or overloaded web hosting servers
- 🧩 Excessive third-party scripts and plugins
- 🌎 No use of CDN leading to geographic loading delays
- 🔄 Poor database management causing slow server queries
- ⏳ Render-blocking resources that delay page display
The hit list above explains why a simple blog post with photos can take far longer to load than a plain HTML page. It’s like packing a small suitcase with bulky winter clothes and expecting it to be light—something’s gotta give!
How to Implement These Technical SEO Tips: A Step-by-Step Guide
Ready to speed your website up? Here’s a detailed roadmap to follow, applying proven technical SEO tips: 🚀
- 🔍 Run a thorough website SEO audit checklist using tools like Google PageSpeed Insights, GTmetrix, and Pingdom.
- 📦 Compress and convert your images to WebP, reducing file size by up to 70% without quality loss.
- 🧹 Minify CSS, JavaScript, and HTML files using free plugins or build tools such as Webpack.
- 🌐 Sign up for a CDN service like Cloudflare or BunnyCDN and configure it to serve your static assets worldwide.
- ⚙️ Switch to a high-performance hosting provider with optimized server response times (aim for under 200ms).
- ⏳ Implement lazy loading for images and videos using native loading attributes or JavaScript libraries.
- 🚫 Identify and defer render-blocking resources by adjusting script loading order and using async or defer attributes.
Follow these steps carefully and re-test after each one. Improvement won’t be a flash in the pan but a layer-by-layer gain, much like tuning a race car engine. 🏎️
Common Myths and Misconceptions About Website Speed
Many believe that purchasing expensive hosting alone will fix all speed issues. While important, hosting is only part of the story. Image optimization, CDN, and proper coding practices carry equal weight.
Another myth:"Mobile optimization for SEO" means just making the page responsive. Nope—mobile optimization also includes speeding up load times on slower mobile networks, which demands aggressive image compression and minimal scripts to keep users from dropping off.
People also think that plugins automatically make a site slower. Its true some poorly coded plugins do, but quality plugins can actually improve speed by automating tasks like caching and minification.
What Are the Biggest Risks When Speed Optimization Goes Wrong?
- Over-compression of images, causing poor visual quality and bad user experience.
- Minifying scripts improperly, which can break website functionality.
- Overreliance on caching plugins without proper configuration, resulting in stale or broken content.
- Ignoring the mobile experience, leading to penalties from Google and lost traffic.
- Relying solely on automated tools without manual checks and audits.
Being aware of these risks is essential to avoid wasting time and money on botched fixes.
FAQ: Your Top Questions Answered
- How fast should my website load for SEO?
- Ideally, your website should load in under 2 seconds on both desktop and mobile. Google values speed high because fast loading provides a better user experience, which correlates with better rankings and lower bounce rates.
- Can improving website speed fix crawl errors in Google Search Console?
- Yes. Many crawl errors happen because Googlebot struggles with slow pages or timeouts. By applying technical SEO tips to increase load speed, you often reduce crawl errors and improve improving website indexing.
- Is mobile optimization for SEO just about responsive design?
- No, mobile optimization also involves speeding up page load times on mobile devices by using efficient coding, compressed images, and eliminating render-blocking resources. This aligns closely with mobile optimization for SEO.
- What’s the best way to start a website SEO audit checklist?
- Begin with performance analysis using Google PageSpeed Insights, then move on to fixing crawl errors in Google Search Console, and finally prioritize site speed improvements like optimizing images, minimizing script files, and enabling caching.
- How often should I review my website’s speed?
- Regularly! At least once every three months or after making major site changes, as new content or plugins can affect load times unexpectedly.
- Can structured data SEO best practices affect page speed?
- Adding structured data usually has minimal impact on speed, but overloading pages with unnecessary scripts for markup can slow down loading. Use it wisely and keep scripts light to benefit both SEO and speed.
- Does a faster website always mean better SEO rankings?
- Speed is a crucial ranking factor but not the only one. Content quality, backlinks, and overall user experience also play vital roles. However, slow sites are penalized, so faster speeds are a must-have foundation.
Understanding how to improve website speed for SEO is like tuning a fine instrument—when all parts work harmoniously, your site hits the perfect note in Googles rankings. Ready to transform your site speed into a growth engine? Let’s get started! 🚀✨
What Are Crawl Errors and Why Should You Care?
Ever wonder why your website sometimes disappears from Google search results, or why certain pages aren’t getting traffic? The culprit often lies in crawl errors — issues preventing Googlebot from properly accessing and indexing your site. Think of it like a mailman delivering letters 📨: if some house numbers are missing or the roads are blocked, the mail won’t get through. Similarly, crawl errors in Google Search Console signal roadblocks that stop search engines from fully crawling your website. Fixing these errors is a cornerstone of effective SEO and is key to improving website indexing.
According to SEMrush, websites with crawl errors can see up to a 25% drop in organic traffic. Yikes! But the good news? Most crawl errors are easily fixed once spotted, and resolving them often leads to a significant boost in rankings and visibility.
Who Should Perform an SEO Audit Focused on Crawl Errors?
If you own or manage any type of website — from a personal blog to an e-commerce platform or a corporate site — this audit is crucial. Even large, well-established sites with hundreds of pages are not immune. For example, an e-commerce store with thousands of product pages might uncover thousands of crawl errors slowing down indexing or hiding valuable products. Fixing these issues can directly increase sales by making pages visible to searchers.
Webmasters, SEO specialists, and digital marketers will find this checklist vital because it targets technical SEO tips that prevent Google from crawling properly, an often overlooked element compared to just content optimization.
How Do You Identify Crawl Errors in Google Search Console?
Before fixing anything, you need to find issues. Google Search Console (GSC) provides detailed reports under the “Coverage” and “URL Inspection” tabs. Here, crawl errors get categorized mainly into:
- ❌ 404 errors: Page not found
- ⏳ Timeout errors: Server took too long to respond
- 🚧 Blocked by robots.txt: Forbidden crawl access
- 🔐 Access denied: Restricted or requires login
- ⚠️ Redirect errors: Redirect loops or broken redirects
- 📛 DNS errors: Domain name system lookup fails
Imagine your website as a city map 🗺️. Crawl errors mark where Googlebots path is blocked or detoured. Without this map, search engines can’t find important pages or understand your site structure fully.
When Is the Best Time to Run a Crawl Error Audit?
Ideally, you should run the audit immediately after:
- 🔄 Launching a new website or redesign
- 🧩 Adding or removing significant site sections or pages
- ⚠️ Seeing sudden drops in traffic or ranking
- 🛠️ Migrating to a new domain or server
- 🔎 Performing routine SEO health checks at least quarterly
Think of it like routine vehicle maintenance 🛠️ — regular checks prevent breakdowns. Similarly, a timely audit catches crawl errors early before they damage your sites reputation and rankings.
Where Do Crawl Errors Usually Originate, and How Do You Find Them?
Crawl errors often arise from technical missteps or content updates. Here are some common root causes:
- 🗑️ Deleted or moved pages without proper 301 redirects
- 🔧 Improperly configured robot.txt disallow rules
- 🧱 Broken internal or external links
- 📄 Non-HTML files mistakenly crawled (e.g., PDF, DOCX)
- 🚫 Server errors like 500 or DNS failures
- 🔄 Complicated redirect chains or loops
- 🌐 Issues with URL parameters or canonical tags causing duplicate content
By using GSC’s URL Inspection tool in combination with crawl simulators such as Screaming Frog or Ahrefs Site Audit, you can visualize and locate these errors effectively.
What Is the Ultimate Website SEO Audit Checklist to Fix Crawl Errors?
Here is a website SEO audit checklist crafted to systematically find, diagnose, and fix crawl errors in Google Search Console. Follow this checklist step-by-step for the best results:
- 📥 Export crawl error reports from Google Search Console, focusing on “Coverage” details.
- 🔍 Analyze your 404 errors: Identify if pages were deleted intentionally or migrated.
- 🔗 Fix broken internal links found by site crawlers like Screaming Frog.
- 🚦 Set up 301 redirects for deleted or moved URLs to relevant destinations.
- 📜 Review and update robots.txt file to ensure you are not blocking essential pages.
- ⚙️ Test server response times and fix any 500 errors or timeouts.
- 🔄 Streamline redirects—avoid long chains or loops; ensure each redirect resolves cleanly.
- 🔏 Verify sitemap.xml is updated and submitted in GSC, removing any URLs that no longer exist.
- 🔎 Use URL inspection tool to test individual pages after fixes and request reindexing.
- 📅 Schedule regular audits every 3 months and after any major site changes.
Pros and Cons of Automated Crawl Error Fix Plugins vs. Manual Fixes
Using automated plugins can be tempting, but there are trade-offs. Here are some #pros# and #cons#:
- #pros# Faster implementation for non-technical users
- #pros# Bulk fixes for typical errors like broken links or redirects
- #pros# Built-in monitoring features in some plugins
- #cons# Potential for incorrect redirects harming SEO
- #cons# Limited ability to diagnose complex server or CMS issues
- #cons# Can increase site load times if poorly coded
- #cons# Risk of masking deeper technical problems rather than solving them
How Can You Use This Checklist to Solve Specific SEO Problems?
Picture a local business website that suddenly loses 40% of its organic traffic overnight. After running the audit, they discover hundreds of new 404 errors caused by a recent site restructure with missing redirects. Applying the above checklist to implement 301 redirects and update sitemaps allowed Google to recrawl and restore traffic within weeks.
The checklist also supports ongoing maintenance—imagine your website as a garden 🌿; ignoring weeds (crawl errors) lets them choke healthy plants (your rankings). Regular audits ensure a vibrant, growing ecosystem of pages discoverable by search engines.
Common Misconceptions About Fixing Crawl Errors
- 🚫 “404 errors don’t hurt SEO” — wrong! Soft 404s or many broken links signal poor site health.
- 🚫 “Robots.txt blocking pages hides them from Google” — true, but it also prevents indexing, which may not be what you want.
- 🚫 “All redirect plugins are safe to use” — not always; incorrect settings can cause loops or loss of link juice.
- 🚫 “Crawl errors get fixed automatically over time” — they don’t. You must actively monitor and fix issues.
Future Directions: Why Regular Crawl Error Audits Are Becoming Even More Important
With Google’s continuous algorithm updates focusing on user experience and site quality, staying on top of crawl errors is a must for future-proof SEO. Technologies like AI-powered audit tools promise easier identification and resolution, but the human touch remains necessary to interpret and act on findings.
Moreover, as new web technologies like Progressive Web Apps and AMP evolve, new types of crawl errors may emerge. Regular audits based on this checklist ensure your site remains crawlable and competitive in an ever-changing landscape.
Expert Quote
“Fixing crawl errors is akin to ensuring a clean digital handshake between your website and search engines. Once the path is clear, your website speaks louder in search rankings.” — Marie Haynes, SEO Expert
Frequently Asked Questions
- What is the difference between a crawl error and a ranking drop?
- Crawl errors refer to technical issues preventing Google from accessing pages, while ranking drops can be due to many factors including content relevancy and backlinks. Crawl errors often cause or contribute to ranking drops.
- How long does it take for Google to reindex pages after fixing crawl errors?
- It varies but generally between a few days to several weeks. Using the “Request Indexing” feature in GSC after fixes can speed up the process.
- Can fixing crawl errors improve my site’s mobile optimization for SEO?
- Yes. Many crawl errors affect mobile visibility especially if pages are blocked by robots.txt or have slow server responses. Fixing these improves mobile crawlability and indexing.
- Is fixing crawl errors more important than content optimization?
- Both are critical, but ensuring your site can be crawled and indexed is foundational. Without fixing crawl errors, even the best content won’t perform well.
- Can structured data SEO best practices help resolve crawl errors?
- Structured data improves indexing but does not directly fix crawl errors. However, fixing crawl errors enables structured data to be fully recognized by search engines.
- How often should I perform a website SEO audit checklist focused on crawl errors?
- At least quarterly or immediately after major site updates, restructuring, or migrations.
- Are there any free tools to help with crawl error audits besides Google Search Console?
- Yes. Tools like Screaming Frog SEO Spider (free up to 500 URLs), Ahrefs Webmaster Tools, and Semrushs free audit tool can help identify crawl errors.
Why Is Mobile Optimization for SEO Crucial in Today’s Digital World?
Ask yourself: When was the last time you didn’t use your phone to browse the web? 📱 Mobile traffic now accounts for over 55% of all global web traffic, according to Statista. Ignoring mobile optimization for SEO today is like opening a shop but keeping the door locked for over half your visitors! Just imagine your website as a storefront: if it’s cramped and slow on mobile devices, half your potential customers will walk right past it.
Google’s shift to mobile-first indexing means the search engine predominantly uses the mobile version of your site for ranking and indexing. This makes mobile optimization not just a luxury, but a necessity for better rankings and improving website indexing.
Who Benefits Most from Mobile Optimization and Structured Data Best Practices?
Whether you’re running an e-commerce platform, a local service site, or a personal blog, mobile optimization paired with structured data SEO best practices unlocks incredible value. For instance, a restaurant website optimized for mobile saw a 35% increase in table reservations 👏, largely because Google showcases mobile-friendly results first. Meanwhile, structured data helps businesses appear in rich search results, boosting click-through rates by up to 30%.
This pairing is particularly critical for websites with news, events, products, or recipes since structured data provides Google with specific contextual info, enhancing visibility.
What Does Mobile Optimization Entail and How Does It Impact SEO?
Mobile optimization focuses on making your website fast, accessible, and easy to navigate on smartphones and tablets. It includes:
- ⚡ Accelerated load times even on slow networks
- 🔍 Readable fonts and properly sized buttons
- 📐 Responsive design adapting to various screen sizes
- 🚀 Minimal intrusive pop-ups or interstitials
- 🌐 Proper viewport configuration
- 🖼️ Compression and optimization of images and videos
- 🧩 Streamlined code reducing bulky scripts
Mobile optimization is like tuning an engine to run smoothly under different conditions. A site that feels slow or clunky on mobile is like a bumpy road—users quickly lose patience and leave. Did you know 53% of mobile users abandon sites that take longer than three seconds to load? That’s a big loss waiting to happen.
When Should You Prioritize Mobile Optimization in Your SEO Strategy?
The best time is now — for everyone! However, some specific moments to prioritize include:
- 👩💻 Launching a new site or redesigning existing pages
- ⚠️ Experiencing increasing mobile bounce rates
- 📉 Noticing drops in Google rankings or traffic from mobile devices
- 🛠️ After installing new plugins or third-party scripts
- 🔁 Migrating to a new content management system (CMS)
- 📊 Performing regular SEO health checks or audits
- 🌍 Expanding globally, as network speeds and devices vary
Think of mobile optimization as an ongoing journey, not a one-time task. Even giant brands like Amazon constantly tweak their mobile experience to stay ahead.
Where Does Structured Data Fit in Enhancing Website Indexing?
Structured data SEO best practices involve adding code (using schema.org vocabulary) to your website, helping search engines understand your content better. This enriched understanding allows Google to display additional features like rich snippets, knowledge panels, carousels, and more.
Consider structured data as GPS coordinates for your website’s information 🗺️. Instead of guessing what a page is about, Google gets a clear roadmap, improving indexing accuracy and speeding up how quickly your pages appear in search results.
How Can You Implement Structured Data to Maximize SEO Benefits?
Follow these steps to get structured data right and enhance crawling:
- 📝 Identify the most relevant schema types for your site: products, events, articles, recipes, FAQs, etc.
- 🔧 Use Google’s Structured Data Markup Helper or plugins like Schema Pro for easy implementation.
- ✅ Test your implementation with Google’s Rich Results Test tool to ensure no errors.
- ⚙️ Regularly audit and update structured data, especially after site changes or content updates.
- 📢 Submit an updated sitemap in Google Search Console after adding structured data.
- 💡 Avoid common mistakes such as marking up irrelevant content or duplicating structured data unnecessarily.
- 🛡️ Monitor performance reports in Google Search Console for rich result impressions and click-through rates.
Structured data is like teaching your website to speak Google’s language fluently. The better you do it, the richer the search appearance—leading to greater visibility and higher user engagement.
Pros and Cons of Mobile Optimization and Structured Data Implementation
Before diving in, take a look at the #pros# and #cons# of investing time and resources into these efforts:
- #pros# Improved rankings and visibility in mobile search results
- #pros# Higher organic click-through rates due to rich snippets
- #pros# Better user experience leading to lower bounce rates 📉
- #pros# Enhanced local SEO performance especially for brick-and-mortar businesses
- #cons# Requires technical knowledge or developer assistance initially
- #cons# Potential for errors that might cause Google to ignore structured data if implemented incorrectly
- #cons# Ongoing maintenance needed as website content changes
Who Said It Best? Expert Insights
“Mobile optimization combined with structured data is the backbone of modern SEO. Google no longer just reads your website; it now understands what’s inside. Play the game well, and the rewards are immense.” — Barry Schwartz, SEO Journalist & Expert
Detailed Research on Impact of Mobile Optimization and Structured Data
SEO Factor | Impact on Mobile Rankings | Effect on Organic Traffic | Typical Time to See Results |
---|---|---|---|
Mobile-Optimized Site | Up to 40% increase | +30% traffic | 1-3 months |
Use of Structured Data (Rich Snippets) | Higher CTR by up to 35% | +20% traffic | 2-6 weeks |
Responsive Design | 20-25% ranking boost | +15% traffic | 1-2 months |
Page Speed Optimization for Mobile | Up to 45% faster load | +25% conversions | Immediate |
Avoidance of Pop-ups | Reduction in bounce rates by 20% | +10% traffic | 1 month |
Using AMP (Accelerated Mobile Pages) | +40% ranking increases (for news sites) | +35% traffic | 1-2 weeks |
Proper Sitemap Submission | Improved indexation speed | +10% traffic | 1-3 weeks |
Lazy Loading for Images | Up to 30% faster perceived speed | Lower bounce rates | Immediate |
Structured Data Monitoring | Fewer crawl errors | Stable rankings | Ongoing |
Regular Mobile SEO Audits | Consistent ranking maintenance | Stable or increasing traffic | Quarterly |
How to Avoid Common Mistakes in Mobile Optimization and Structured Data?
- 🚫 Don’t neglect testing your mobile site on multiple devices and network speeds.
- 🚫 Avoid adding too much structured data that confuses Google or isn’t relevant to your content.
- 🚫 Don’t rely solely on automated plugins for structured data; manual checks are essential.
- 🚫 Don’t block CSS or JavaScript that affects mobile rendering to avoid poor user experience.
- 🚫 Avoid intrusive interstitials that frustrate mobile visitors and harm rankings.
- 🚫 Don’t forget to update structured data when site content changes significantly.
- 🚫 Avoid slow-loading large media files on mobile devices—compress and optimize them.
Tips for Optimizing Your Current Mobile and Structured Data Setup
- 🔧 Use Google’s Mobile-Friendly Test and Rich Results Test regularly.
- 📊 Monitor mobile traffic and rankings via Google Analytics and GSC.
- 🛠️ Implement AMP for fast-loading news or blog pages where applicable.
- 🗺️ Keep your markup clean and concise, focusing on the most impactful schema types.
- 💡 Integrate lazy loading and adaptive images for faster mobile loading.
- 📆 Schedule quarterly reviews and audits to maintain optimal performance.
- 🔄 Optimize page speed alongside mobile usability for best results.
FAQs on Mobile Optimization for SEO and Structured Data
- What is mobile-first indexing and how does it affect my website?
- Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking. If your mobile site is poor, it will negatively affect your overall SEO.
- How do structured data and mobile optimization work together?
- Structured data helps search engines understand content clearly, while mobile optimization ensures that this content loads quickly and is user-friendly on mobile devices. Together, they boost visibility and engagement.
- Can I implement structured data without a developer?
- Yes, tools like Google’s Structured Data Markup Helper and many CMS plugins make it easier, but having a developer review is recommended for accuracy.
- How often should I audit my site for mobile SEO and structured data?
- At a minimum, every quarter and after significant site updates or redesigns.
- Will improving mobile speed really improve rankings?
- Absolutely! Studies show that faster mobile sites rank higher and have better user engagement metrics, crucial ranking factors.
- Does adding structured data guarantee rich snippets?
- No, Google decides if and when to show rich snippets. However, proper structured data greatly increases your chances.
- What are common structured data mistakes to avoid?
- Over-markup, inaccurate schema types, duplicated content markup, and unvalidated code errors can all hurt your SEO.