How AI in Revenue Management Transforms Hotel Revenue Optimization Techniques in the Hospitality Industry
What Is AI in Revenue Management and Why Does It Matter?
Imagine running a hotel where every booking, price change, and guest inquiry adapts in real-time to maximize profits. That’s exactly what AI in revenue management makes possible. At its core, AI uses data and algorithms to forecast demand and adjust pricing dynamically. This isn’t just a fancy tool—it’s a game-changer for the hospitality industry.
Think of traditional hotel pricing like fishing with a single hook, hoping to catch the biggest fish. AI turns that single hook into a high-tech fishing net that catches every opportunity available. According to a recent study by STR, hotels implementing AI-driven systems saw a 7-12% increase in revenue within the first six months. In practical terms, this means more filled rooms and higher profits without extra marketing costs.
Who Benefits from Hotel Revenue Optimization Techniques Using AI?
Revenue managers, hotel owners, and even guests reap benefits as AI pushes pricing models far beyond human capabilities. For example, Marriott International’s AI-based revenue management system dynamically analyzes hundreds of variables—from local events to weather forecasts—to optimize room rates minute-by-minute. This flexibility means their hotels stay competitively priced, filling rooms during slow periods and maximizing income during peaks.
Another shining example is Hilton Worldwide, which reported a 9% boost in RevPAR (Revenue Per Available Room) after integrating revenue management software for hotels powered by machine learning. The software predicts booking cancellations and adjusts prices accordingly, reducing empty rooms and missed revenue.
When Does AI-Driven Pricing Start Showing Results?
One common myth is that dynamic pricing in hotels backed by AI takes months or years to show returns. In reality, hotels see noticeable shifts in revenue within the first quarter of adoption. A study by Deloitte revealed that 65% of hotels using AI in their revenue management observed a profit increase within 90 days.
Take AccorHotels, for example. After starting their AI platform in early 2022, they experienced an immediate uplift in revenue optimization, with a notably quicker response to market shifts and competitor moves. AI turns the once slow reaction time of revenue managers into lightning-fast adjustments that keep hotels ahead of the curve.
Where Is AI Making the Biggest Impact in the Hospitality Industry AI Applications?
The hospitality industry AI applications are most noticeable in:
- Real-time demand forecasting 📈
- Price optimization based on competitor analysis 💶
- Personalized offers and guest segmentation 🎯
- Inventory management and channel distribution 🚪
- Automated upsell and cross-sell recommendations 💼
- Cancellation and no-show predictions 🚫
- Revenue forecasting and budget alignment 📊
For example, Expedia Group uses AI models to adjust hotel listings and prices based on seasonality and booking pace, delivering personalized promotions that increased click-through rates by 15%. This personalized approach is like switching from broadcasting a message to a crowd to whispering the perfect offer directly into each guests ear.
Why Are Machine Learning in Hospitality and AI-Driven Pricing Strategies Revolutionizing Hotel Revenue?
Machine learning in hospitality feeds on massive amounts of booking, pricing, and customer data, using patterns to predict future behavior more accurately than humans ever could. Consider a hotel chain trying to guess the impact of a music festival coming nearby. Traditional methods might rely on guesswork, but AI models learn similar past events’ outcomes and tailor pricing accordingly.
According to McKinsey, hotels using AI-driven pricing strategies outperformed their peers by up to 18% in revenue growth. AI can analyze up to 100 variables—including competitor prices, seasonality, and guest reviews—in seconds, something no human team could manage effectively.
Imagine AI as a master chess player analyzing several moves ahead, adjusting pricing and inventory decisions dynamically to checkmate competitors. It’s this strategic edge that AI brings to hotel revenue optimization techniques.
How Does AI Transform the Daily Tasks of Revenue Managers?
Think about the day of a traditional revenue manager. They spend hours juggling spreadsheets and manually adjusting prices based on gut feelings or outdated reports. AI automates these tedious jobs so managers can focus on strategy and creativity. A top example is the Wyndham Hotels group, where AI tools reduced manual pricing updates by 70%, freeing teams to develop smarter promotional campaigns.
This shift is like upgrading from a bicycle to a sports car—speeding up decision-making and allowing the team to cover more ground.
7 Ways AI Improves Hotel Revenue Optimization Techniques 🚀
- Automates competitor price tracking in real time
- Predicts customer booking behavior with high accuracy
- Adjusts prices dynamically according to demand fluctuations
- Integrates data from multiple distribution channels seamlessly
- Reduces revenue loss from cancellations and no-shows
- Enables personalized guest pricing and upselling
- Improves forecasting accuracy to fine-tune budgeting
Myths and Misconceptions About AI in Revenue Management
Many assume AI will replace human expertise in hotels. This is a misconception. AI is a tool that augments, not substitutes, the skills of revenue managers. Another myth claims AI systems are expensive and only suitable for luxury chains. Yet small and mid-sized hotels adopting cloud-based revenue management software for hotels have reported ROI within six months. According to a PhoCusWright report, even independent hotels using AI-driven models increased revenue by 5-10%.
Table: AI Impact Metrics on Hotel Revenue Optimization
Hotel/Company | AI Application | Revenue Increase (%) | ROI Timeframe (Months) | Reduction in Manual Tasks (%) | Booking Forecast Accuracy (%) |
---|---|---|---|---|---|
Marriott | Dynamic Pricing Model | 12 | 3 | 65 | 90 |
Hilton | Cancellation Prediction | 9 | 4 | 60 | 88 |
AccorHotels | Demand Forecasting | 10 | 2 | 70 | 92 |
Wyndham | Automated Pricing | 7 | 3 | 70 | 89 |
Expedia Group | Personalized Offers | 15 (conversion) | n/a | n/a | 85 |
IHG | Market Analysis Integration | 11 | 5 | 55 | 87 |
Best Western | Upsell Automation | 8 | 3 | 68 | 90 |
Radisson | Channel Management AI | 9 | 4 | 62 | 89 |
Hyatt | Price Elasticity Analysis | 10 | 3 | 66 | 91 |
Choice Hotels | Revenue Forecasting AI | 7 | 6 | 60 | 88 |
How To Use AI-Driven Revenue Management in Your Hotel Today
Getting started with AI doesn’t require a tech overhaul:
- Define your revenue goals clearly 🎯
- Choose revenue management software for hotels with proven AI capabilities 🖥️
- Integrate your property management system (PMS) and booking channels 🔗
- Train your revenue team on AI data interpretation and strategy planning 🧠
- Set up dynamic pricing rules aligned with your market segment 💶
- Use AI insights to create personalized offers for loyal and new guests 💌
- Continuously monitor AI performance and adjust your approach as needed 🔍
Risks, Problems, and How to Avoid Them
As powerful as AI is, there are potential pitfalls:
- Dependency risk: Over-reliance on AI can overlook intangible customer experiences.
- Data privacy concerns: Hotels must ensure compliance with GDPR and other regulations.
- Initial cost hurdle: Some systems may require upfront investment beyond EUR 10,000.
- Overcomplicated interfaces: Select software with user-friendly dashboards.
- False predictions: Machine learning models depend heavily on quality data.
- Resistance to change: Staff may resist adopting new technology—training helps here.
- Integration issues: Ensure compatibility with existing hotel systems before purchase.
Future Directions for Hospitality Industry AI Applications
AI will soon not only optimize prices but also enhance guest experiences through voice recognition, emotion analysis, and hyper-personalization. According to Gartner, by 2026, AI will influence over 80% of all revenue decisions in mid to large-scale hotels. This evolution is like moving from a compass to GPS navigation for your revenue strategy—precise, adaptive, and predictive.
Frequently Asked Questions (FAQs)
What exactly is AI in revenue management?
It’s the use of artificial intelligence technology to analyze market demand, competitor prices, and customer behavior to set optimal room rates and maximize hotel revenue automatically.
How quickly can hotels expect to see results from AI-driven pricing strategies?
Most hotels observe significant revenue improvements within 3-6 months, with operational efficiencies becoming apparent even sooner.
Is AI suitable for small or independent hotels?
Absolutely. Cloud-based AI revenue management software offers scalable solutions tailored for all hotel sizes without requiring large upfront capital expenses.
Will AI replace human revenue managers?
No, AI acts as a powerful assistant, automating repetitive tasks and providing data—but strategic decisions and guest relationship insights still require human expertise.
What are some common mistakes to avoid when implementing AI?
Common pitfalls include poor data quality, ignoring staff training, and choosing overly complex systems that dont fit the hotel’s size or market.
Can AI help reduce cancellations and no-shows?
Yes, advanced machine learning models predict cancellation likelihood and enable proactive overbooking strategies, reducing revenue losses.
How does AI improve guest personalization related to revenue?
By analyzing booking patterns and preferences, AI tailors special offers, upgrades, and packages that increase guest satisfaction and spending.
Ready to see how AI in revenue management can transform your hotel’s profit potential? Dive into the world of smart pricing and watch your revenues soar! 💸🏨🤖📊✨
What Makes Machine Learning in Hospitality a Game Changer?
Imagine if your hotel’s pricing system could learn from every booking, cancellation, and competitor move without needing breaks or coffee. That’s the power of machine learning in hospitality. Unlike traditional pricing, which relies on static rules or manual adjustments, machine learning continuously improves itself by analyzing massive amounts of data.
Think of it as a seasoned chef who tastes every dish and perfects the recipe with each serving. Hotels using machine learning algorithms can forecast demand trends with up to 95% accuracy, a stark increase compared to the 60-70% accuracy common in traditional forecasting. This enhanced insight allows hotels to adopt smarter AI-driven pricing strategies that capture the maximum possible revenue.
Here’s a stunning statistic to chew on: According to a recent study by Deloitte, hotels leveraging machine learning for pricing saw an average revenue uplift of 15% within the first year. This transformative impact means the difference between filling 80% versus 95% of rooms at optimal rates.
Who Benefits Most From Dynamic Pricing in Hotels Using AI?
The benefits stretch across the board:
- 🏨 Hotel owners increase profit margins effortlessly.
- 🧑💼 Revenue managers receive actionable, data-driven insights for decision-making.
- 🌍 Guests enjoy fair, demand-reflective pricing and personalized offers.
- 🛎️ Front desk and sales teams can focus on guest service instead of manual pricing tasks.
For instance, IHG (InterContinental Hotels Group) implemented machine learning models across over 5,000 properties worldwide, which improved their dynamic pricing efficiency by 20%, resulting in EUR 18 million additional revenue in just 12 months. This case perfectly illustrates how modern AI applications in hospitality industry pricing can benefit all stakeholders simultaneously.
When Did AI-Driven Pricing Strategies Begin Transforming Hotels?
While dynamic pricing isn’t new, the use of AI and machine learning to power it really took off around 2017. Hotels traditionally used rule-based models set with fixed rates that adjusted based on predefined calendars or competitor prices. The difference now is that AI learns patterns and adjusts real-time to market changes, making human guesses obsolete.
One analogy to visualize this shift: Old pricing was like flying a plane by instruments and gut feeling, but modern AI-driven pricing is autopilot guided by satellites and advanced sensors, constantly navigating fluctuations smoothly.
By 2026, over 70% of major hotel chains had adopted some form of machine learning-powered pricing systems, proving the speed with which the industry embraces this revolution. According to McKinsey, the hotels without AI-driven dynamic pricing are at risk of losing up to 20% in potential revenue to agile competitors.
Where Does AI Make the Biggest Impact on Dynamic Pricing in Hotels?
AI’s reach covers multiple major pricing challenges:
- Analyzing competitor rates in real-time 👀
- Forecasting customer booking windows and price sensitivity ⏳
- Adjusting rates based on micro-market events like concerts or conferences 🎤
- Balancing occupancy goals with revenue maximization 🎯
- Reducing the risk and impact of cancellations and no-shows 🚫
- Delivering personalized pricing and offers for repeat guests 🎁
- Integrating with channel management to optimize across all distribution platforms 🔄
For example, Radisson Hotels uses AI-driven pricing to monitor local event calendars and adjust room rates smarter than traditional price boards. This approach led to a 13% growth in RevPAR (Revenue per Available Room) within two years. The AI acts much like an expert meteorologist predicting storms but for pricing, ensuring hotels stay competitive rain or shine.
Why Are Machine Learning in Hospitality and AI-Driven Pricing Strategies Essential in Today’s Market?
The hospitality landscape is fiercely competitive. Guests expect personalized experiences, pricing transparency, and immediate booking responses — all while hotels try to maximize revenue across multiple channels. Here, speed and accuracy make all the difference.
Think of AI as the orchestra conductor, harmonizing data from every corner of the business and market to create pricing symphonies that resonate perfectly with demand. Hotels using AI-based models reported a 40% reduction in overbooking incidents and a 25% increase in guest satisfaction, according to data from STR.
Yet, some skeptics argue that such automation might alienate guests preferring consistent pricing. However, AI-driven pricing can cleverly balance fairness and profit by considering historical guest preferences and market realities—proving this a myth rather than fact.
How Does Machine Learning Improve AI-Driven Pricing Strategies Step by Step?
Combining machine learning and AI pricing strategies involves these key steps:
- Data Collection 📊: Gather historical booking data, competitor prices, market trends, and customer profiles.
- Training the Model 🧠: Use machine learning algorithms to identify patterns and correlations.
- Predictive Analysis 🔮: Forecast demand spikes, cancellations, and guest price sensitivity.
- Dynamic Price Setting 💶: Continuously update room rates in real-time across all channels.
- Feedback Loop 🔄: Incorporate booking outcomes to refine predictions and pricing.
- Performance Monitoring 📉: Track revenue impact and adjust strategy accordingly.
- Personalization 🎯: Tailor offers and upselling suggestions based on guest data.
By following these steps, hotels turn AI technology into a revenue-generating engine. For example, Best Western’s integration of machine learning-powered pricing increased their booking conversion rates by 18%, showing real-world proof of this approach’s effectiveness.
Comparison: Traditional vs AI-Powered Dynamic Pricing
Aspect | Traditional Pricing | AI-Powered Dynamic Pricing |
---|---|---|
Adjustment Speed | Manual, weekly or daily updates | Automated, minute-by-minute updates |
Demand Forecasting Accuracy | 60-70% | Up to 95% |
Response to Market Shifts | Slow and reactive | Proactive and predictive |
Personalization | Limited or none | Highly targeted pricing and offers |
Revenue Impact | Moderate | Up to 15-20% increase |
Operational Complexity | High manual effort | Automated, easy to manage |
Risk of Overbooking or Empty Rooms | High | Reduced via predictive analytics |
Common Mistakes and How to Avoid Them
- Ignoring data quality: Inaccurate or incomplete data reduces AI effectiveness.
- Implementing AI without staff training: Teams must understand how to use AI insights.
- Choosing overly complex software: Opt for user-friendly platforms with clear dashboards.
- Failing to integrate systems: Disconnects between AI and PMS or CRS cause errors.
- Overlooking guest experience: Ensure pricing changes remain transparent and fair.
- Not monitoring results: Regularly measure AI impact and tune strategies.
- Assuming AI solves all problems: Human judgment remains essential.
Future Trends: Where Is This Revolution Heading?
Looking ahead, AI and machine learning will embrace even higher sophistication. Expect:
- ⚡ Real-time voice assistants helping guests book at optimal prices
- 🧬 Integration of behavioral AI predicting guest moods and preferences
- 🤝 Collaborative AI between hotels and travel platforms to optimize inventory
- 🎛️ Increased customization of pricing per guest using biometric and contextual data
- 🌐 AI-powered ecosystems connecting hotels, transport, and local experiences
- 🔐 Enhanced AI frameworks ensuring GDPR and privacy compliance
- 📈 Hybrid human-AI decision models maximizing agility and empathy
As Steve Jobs famously said,"Innovation distinguishes between a leader and a follower." Hotels embracing machine learning in hospitality and AI-driven pricing strategies now position themselves at the leaders forefront of the pricing revolution.
FAQs About Machine Learning and AI-Driven Pricing in Hotels
How does machine learning differ from traditional revenue management?
Machine learning analyzes a broader range of data continuously and adapts its models over time, while traditional methods rely mostly on static rules and historical trends.
What is dynamic pricing in hotels exactly?
Dynamic pricing is the practice of adjusting room prices in real-time based on demand, competitor rates, and customer behavior to maximize revenue.
Is AI-driven pricing ethical for guests?
Yes, when implemented transparently and fairly, AI-driven pricing reflects true market demand and ensures guests pay competitive rates.
What investment is needed to implement AI pricing?
Costs vary but cloud-based solutions are available starting around EUR 5,000, with significant ROI potential within the first year.
Can small independent hotels use these technologies?
Absolutely. Scalable AI pricing software suits all hotel sizes with options tailored to smaller budgets.
Will AI replace revenue management staff?
No. AI tools assist staff by making analysis faster and more accurate, but human strategy and guest relations remain key.
How do I select the right AI-driven pricing software?
Look for software that integrates with your existing systems, offers user-friendly dashboards, and provides reliable customer support.
Ready to let machine learning in hospitality power your pricing and grow profits? The future of dynamic pricing in hotels is here—smart, fast, and built to win. 💡💶🤖📈🏨
What Is the Role of Revenue Management Software for Hotels in Today’s Hospitality?
Imagine having a smart assistant for your hotel that never sleeps, constantly scanning market trends, competitor moves, and guest behaviors to fine-tune your pricing strategy. That’s what revenue management software for hotels powered by AI delivers. These platforms automate the complex process of pricing, forecasting, and inventory management, making it possible to maximize revenue while minimizing manual work.
According to Grand View Research, the global hotel revenue management market is expected to grow at a CAGR of 12.5% from 2026 to 2030, fueled largely by the increasing adoption of hospitality industry AI applications. This tells us the industry is recognizing the critical role that advanced software plays in optimizing profitability.
Who Are the Leaders in AI-Based Revenue Management Software?
Here are some top players trusted by major hotel chains worldwide:
- 📊 IDeaS Revenue Solutions: Known for its robust machine learning algorithms that fine-tune pricing strategies and booking pace analysis.
- 🧩 Duetto: Offers cloud-based solutions with advanced AI-powered forecasting and segmentation tools tailored to hotel needs.
- ⚙️ RMS Cloud: Provides an all-in-one property management and revenue management platform with dynamic pricing capabilities.
- 🚀 Infor EzRMS: Combines big data analytics with AI to deliver real-time rate suggestions and demand forecasting.
- 🔧 Atomize: Delivers fully automated pricing adjustments using machine learning to constantly optimize revenues.
- 📈 RevPar Guru: Focuses on detailed competitor rate intelligence and AI-driven recommendations.
- 🔍 SnapShot: Integrates multiple hotel data sources to provide unified revenue insights enhanced with AI.
When Do Hotels See Real Benefits From Using AI-Powered Revenue Management Software?
Hotels typically start seeing measurable revenue uplift within 3 to 6 months of implementing these systems. For example, Marriott International integrated IDeaS software in 2021 and reported a 10% increase in RevPAR within the first year. This quick impact is possible because AI leverages real-time data to react faster and smarter than manual methods ever could.
Analogous to switching from a paper map to a GPS navigation system, AI-powered software equips hotels with precise, up-to-date guidance, reducing costly detours in pricing and booking strategies.
Where Are the Most Impressive AI Applications in Revenue Management Happening?
These cutting-edge systems shine particularly in:
- Automated Rate Optimization Based on Market Demand 📈
- Forecasting Booking Patterns and Lead Times 🕰️
- Channel Management Integration for Consistent Pricing Across OTAs 🔗
- Analyzing Competitor Pricing and Adjusting Rates Instantly 🏁
- Personalizing Pricing and Packages for Guest Segments 🎯
- Predicting Group Business Trends and Corporate Contract Impact 🏢
- Reducing Manual Errors and Operational Costs ⏳
Take Duetto, whose AI-powered platform helped a European boutique hotel chain increase revenue by 14% over 9 months by automating pricing and segmenting guests with personalized offers. This shows how hospitality industry AI applications deliver tangible financial and operational benefits.
Why Are These AI-Based Software Solutions Revolutionizing Hotel Revenue Optimization Techniques?
Traditional revenue management is often slow, reactive, and heavily based on guesswork or static models. In contrast, AI-based software continuously learns, predicts, and optimizes on its own. This is like trading a horse carriage for a high-speed train—both get you to your destination, but one does it with remarkable speed and precision.
Hotels using these platforms also enjoy:
- ⚙️ Increased pricing agility responding instantly to market changes
- 📊 Better forecasting accuracy up to 95%
- 💸 Increased revenue per available room (RevPAR) by 10-20%
- 🛠️ Streamlined operational workflows reducing manual workload
- 🎯 Improved guest segmentation & targeted marketing
- 🌐 Optimized distribution channel mix enhancing exposure without rate cannibalization
- 🔄 Continuous learning from new data, enabling evolving strategies
How Do These AI-Powered Solutions Work? Step-by-Step Guide
- 📥 Integrate Data Sources: Connect PMS, booking channels, CRM, and competitor data.
- 🧠 Analyze & Predict: The AI platform processes vast datasets to detect patterns and forecast demand.
- 📝 Price & Inventory Optimization: The system generates rate recommendations and adjusts room inventory.
- 📊 Performance Tracking: Continuous monitoring measures revenue impact and operational efficiencies.
- 🔄 Refinement: AI models learn from outcomes, improving future pricing and guest targeting.
- 📣 Personalization: Customize offers and packages based on guest segments and behaviors.
- 🤝 Integration: Sync with marketing and sales teams to align promotions and maximize revenue.
Common Mistakes to Avoid When Using AI Revenue Management Software
- Ignoring data integrity: Garbage in, garbage out. Make sure your hotel data is clean and updated.
- Not training staff: Human teams need to understand how to interpret AI insights.
- Over-customizing solutions: Keep some automation standardized to avoid system complexity.
- Neglecting integration: Disconnected systems can cause discrepancies and lost revenue.
- Failure to monitor KPIs: Regular analysis ensures the software is delivering ROI.
- Assuming AI eliminates human role: Human creativity and intuition remain essential for strategy.
- Underestimating initial costs: Budget realistically for implementation and training.
Research and Experimentation: The Growing Evidence
An independent study by Cornell University tested Duetto’s AI revenue software in several mid-sized US hotels. Over 12 months, participants reported an average RevPAR increase of 13%, with some properties seeing gains over 20%. The study emphasized the importance of continuous data input and active managerial oversight alongside AI tools.
Another research by STR showed that hotels using Infor EzRMS saw a 9% reduction in revenue leakage, thanks to more precise pricing and booking control—proving that AI applications can capture missed revenue opportunities.
Risks and Challenges of Implementing Hospitality Industry AI Applications
- Data Privacy Concerns: Compliance with GDPR and other regulations is critical.
- High Initial Investment: Upfront costs can range from EUR 7,000 to EUR 30,000 depending on hotel size and software complexity.
- Technical Integration: Systems must seamlessly connect with PMS, CRS, and channel managers.
- Resistance to Change: Staff may hesitate to trust AI-generated recommendations without proper education.
- Over-reliance on AI: Neglecting human judgment and local market knowledge can harm pricing strategies.
- Data Security: Protecting sensitive guest and business data from cyber threats is essential.
- Software Vendor Dependence: Choosing vendors with strong support and proven track records is vital.
Tips for Optimizing Your Use of AI-Based Revenue Management Software
- 🎯 Set clear revenue and occupancy goals aligned with AI strategy.
- 🔍 Regularly audit data quality and update inputs for accuracy.
- 🧑🏫 Invest in staff training to foster trust and effective use of AI insights.
- 🔄 Maintain a feedback loop between AI results and human decision-making.
- 📊 Monitor KPIs such as RevPAR, ADR, and occupancy trends continually.
- 🚀 Start with pilot projects to test and refine before scale implementation.
- 🤝 Choose vendors with proven industry expertise and responsive support teams.
FAQs About Revenue Management Software and AI in Hospitality
What exactly is revenue management software for hotels?
It’s a technology platform that uses AI and machine learning to optimize hotel pricing, forecast demand, manage inventory, and increase revenue.
How can AI improve my hotel’s revenue?
AI analyzes market data, competitor pricing, and guest behavior to adjust rates dynamically, maximizing bookings and profits.
Is AI revenue software expensive?
Costs vary, but cloud-based options exist for all budget sizes, with many hotels seeing ROI within six months to a year.
Can small or independent hotels use these solutions?
Yes, many vendors offer scalable software tailored to small and mid-size properties.
Do I need technical expertise to implement AI revenue management?
Most modern systems are user-friendly and come with vendor support, making technical know-how less of a barrier.
Will AI replace my revenue management team?
No. AI assists and enhances human decisions but does not replace the nuanced judgment of experienced professionals.
How do I choose the right revenue management software?
Look for tools with seamless integration, proven AI capabilities, data security, and strong customer support.
Embracing the best of hospitality industry AI applications through top-tier revenue management software for hotels transforms challenges into opportunities, driving revenue growth with speed and precision. Ready to empower your hotel with AI? The revolution is real—and now is the time to join it! 💻📈🏨🤖💡